Celebrate Your Pride with the Hawk Tuah 69 T-Shirt!

Celebrate Your Pride with the Hawk Tuah 69 T-Shirt!

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Hawk Tuah Girl The Obscure: Whose Story Is The ‘Hawk Tuah’ Meme?

By Matthew Carey Salyer
I write about popular culture and the arts. Follow

On July 8, 2024, at 07:54 PM EDT, Hailey Welch’s viral “Hawk Tuah” meme became a hot topic of discussion. The meme, seemingly self-explanatory, has sparked academic-sounding explanations and debates. Slate describes “Hawk Tuah” as an “onomatopoeic ricochet effect” during a street interview on TikTok, while Vanity Fair sees Welch’s use of the phrase as a “spirited interpretation and risqué application.” These analyses often seem detached from the realities of Welch’s life as a blue-collar worker from rural Belfast, Tennessee, highlighting cultural anxieties about class.

Welch’s background—working at a bedspring factory—adds a layer of authenticity to her viral fame. Her straightforward embrace of her sudden popularity exemplifies the return of working-class bluntness in American culture.

Welch’s viral moment is often misinterpreted through a middle-class lens, which fails to grasp the realities of blue-collar work. This disconnect is evident in the assumptions and fictional stories created about Welch, such as her being a schoolteacher or a preacher’s daughter. These stories reflect a lack of understanding of Welch’s real-life experiences and the physical intelligence required for her job.