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US-based Haribo teams have achieved a sweet victory by setting a new Guinness World Record for the largest gummy candy mosaic.
Spanning an impressive 353.1 square feet (32.8 square meters), this colossal creation depicts the iconic Goldbear mascot and stands as a testament to the company’s commitment to delighting fans with innovative initiatives.
The remarkable mosaic was meticulously assembled by a team of 300 company associates and supporters at the University of Wisconsin-Parkside in Kenosha, Wisconsin, situated near Haribo’s American production facilities. Each of the over 150,000 individual gummy candies was carefully placed by hand, showcasing the dedication and enthusiasm of the participants.
This extraordinary feat was part of Haribo’s #HOWIHARIBO campaign, which also featured a fan art competition. The community came together to support this ambitious project, with contributions from organizations such as the Boys and Girls Club of Kenosha.
By achieving this Guinness World Record, Haribo not only celebrates its rich tradition of crafting beloved gummy treats but also underscores its commitment to fostering creativity and unity within its community.